Foreign-made beer sales rose 8.5 percent to 28.8 billion won during the period from the same period of last year, compared with 28.0 billion won for soju sales, E-Mart said. On the other hand, locally-made beer sales dropped 4.9 percent from a year earlier.
The sales gap between imported beer and soju will widen as sales of foreign-made beer used to rise further during the year-end season, officials at the retailer said.
As a result, foreign-made beer's market share at E-Mart soared 4.9 percentage points to 16.6 percent during the July 1-Nov. 28 period from a year earlier, while soju's share increased merely 1.7 percentage points to 16.2 percent, E-Mart said. South Korean-made beer took up a 30.7 percent share, down 3 percentage points from a year earlier.
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