SEOUL, April 5 (AJP) - LG Electronics' clothing-care contraption, called the LG Styler, has sold over 2 million units in cumulative global sales, the home-appliance giant said on Sunday.
The milestone comes just five years after over 1 million units were sold in 2021, about a decade after its release in 2011.
The machine, which resembles a combination of a wardrobe and a fridge, removes odors, dust, and wrinkles while sterilizing clothes, all without the time-consuming effort of washing. It is now sold in 27 countries worldwide.
Sales have surged particularly in Asia and North America, with revenue in China, Taiwan, and the U.S. jumping more than 30 percent last year. LG credited its popularity in Asia to clothing habits involving uniforms and suits that aren't washed often, combined with keen interest in hygiene.
LG said the machine, built on advanced technology with more than 200 patents, sanitizes 99.99 percent of harmful bacteria and viruses and removes over 99 percent of 18 types of everyday odors.
It added that a moving hanger inside the LG Styler rotates up to 350 times per minute to reduce dust and wrinkles, with the latest version adding a feature that analyzes garment weight and suggests the optimal styling.
"We will further strengthen our position in the global market by integrating artificial intelligence (AI) into core components and technologies," said Son Chang-woo, a manager in LG's home appliance division.
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