Lotte Homeshopping works with cloud company to upgrade virtual human Lucy

By Lim Chang-won Posted : October 28, 2021, 16:26 Updated : October 28, 2021, 16:26

[LUCY's Instagram]

SEOUL -- The home shopping channel of Lotte Group teamed up with a domestic cloud company to upgrade its virtual human Lucy and expand the scope of her activities as a show host on a metaverse platform. Lucy is a 29-year-old model who has been working as an influencer on social networking services.

Lucy was created by synthesizing a face with an image of a real person to work as a show host on the metaverse platform that Lotte Homeshopping. Through cooperation with Megazone Cloud, a provider of cloud and virtualization software services, Lotte Homeshopping aims to expand the scope of Lucy's activities by upgrading movements and expressions.

Under a memorandum of understanding signed on October 28, Lotte Homeshopping and Megazone agreed to cooperate on cloud infrastructure operation and optimization, content production based on visual effects (VFX) and Extended reality (XR), research on technologies for a metaverse platform, and the joint development of services using AI matching algorithm technology.

VFX is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and computer CG elements to create realistic imagery is called VFX. XR refers to all digital environments created using virtual reality (VR), augmented reality (AR) and mixed reality (MR).

Lotte Homeshopping said it would actively promote the development and commercialization of various new technologies related to digital and metaverse platforms by utilizing Megazone's professionals and know-how.

The virtual space known as metaverse was based on a digital platform. Using avatars, users can freely communicate and interact with each other or engage in activities together. Metaverse has become a trendy topic in South Korea due to a COVID-19 pandemic that accelerated the era of virtual experience.

Lotte Homeshopping has launched a virtual fitting service that allows shoppers to try on fashion accessories through mobile devices using AR technology. AI-based preference-matching services are provided by global online shopping giants including Amazon, the world's largest ecommerce operator, and Alibaba, China's top online shopping service operator.
Lim Chang-won Reporter
Lim Chang-won

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