Director Jang Hang-jun treats fans to coffee to celebrate his box-office success

by Yoo Na-hyun Posted : March 12, 2026, 16:17Updated : March 12, 2026, 16:17
A coffee truck event hosted by director Jang Hang-jun to thank audiences for the box-office success of the film The King and the Man Who Lives is held at the Korea Press Center Plaza in central Seoul on March 12 2026 Yonhap 20260312
People flock to an event at the Korea Press Center in central Seoul on March 12, 2026. Yonhap

SEOUL, March 12 (AJP) - Director Jang Hang-jun shared the joy of his latest film’s huge box-office success with an up-close, personal event for Seoulites in central Seoul on Thursday.

Jang served around 200 cups of coffee in front of the Korea Press Center, expressing his gratitude to his fans.

The event was arranged as a gesture of appreciation after period film "The King's Warden" attracted over 10 million moviegoers, about a month after its release on Feb. 4.

A large crowd gathered at the venue even before the event began, and all the prepared coffee ran out quickly.


Citizens took photos with Jang and cheered in celebration of the film's success. The 117-minute film tells the story of Danjong, the sixth king of the Joseon Dynasty, who was exiled to Yeongwol in Gangwon Province.

Director Jang Hang-jun hands a cup of coffee to a citizen during a coffee truck event held to thank audiences for the box-office success of the film The King and the Man Who Lives at the Korea Press Center Plaza in central Seoul on March 12 2026 Yonhap 20260312
Director Jang Hang-jun meets a fan at an event at the Korea Press Center in central Seoul on March 12, 2026. Yonhap
Director Jang Hang-jun delivers remarks ahead of a coffee truck event held to thank audiences for the box-office success of the film The Kings Warden at the Korea Press Center Plaza in central Seoul on March 12 2026 Yonhap 20260312
Director Jang Hang-jun speaks at an event at the Korea Press Center in central Seoul on March 12, 2026. Yonhap
A citizen holds up a self-made banner during a coffee truck event hosted by director Jang Hang-jun to thank audiences for the box-office success of the film The King's Warden at the Korea Press Center Plaza in central Seoul on March 12, 2026. Yonhap. 2026.03.12
People flock to an event at the Korea Press Center in central Seoul on March 12, 2026. Yonhap
Director Jang Hang-jun poses for photos ahead of a coffee truck event held to thank audiences for the box-office success of the film The Kings Warden at the Korea Press Center Plaza in central Seoul on March 12 2026 Yonhap 20260312
Director Jang Hang-jun poses for a photo at an event at the Korea Press Center in central Seoul on March 12, 2026. Yonhap