The advertisement, which began on July 1 and will run for eight weeks until August 25, features a 3D media art display showcasing Bibigo's new logo, brand slogan 'Live Delicious,' and popular products such as dumplings and chicken. It will be shown at least four times per hour, totaling over 2,700 broadcasts during the campaign period.
The company's initiative comes as Bibigo experiences growing popularity in the United States, where it currently holds a 42 percent market share in the business-to-customer (B2C) dumpling market. The brand has gained traction on social media platforms and even received mentions on mainstream television shows.
"We expect to increase our touchpoints with global consumers through this campaign in the heart of New York," said Park Sang-wook, Bibigo brand marketing executive at CJ CheilJedang. He added, "We will continue to promote the Bibigo brand and Korean food products to people around the world through various marketing activities."
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