Coupang is launching a large-scale giving campaign to support vulnerable groups, including underserved children, by donating new fashion items in proportion to what customers buy.
According to the industry on the 5th, Coupang will run a promotion through the end of this month titled “One Piece of My Clothing That Becomes a Donation,” and plans to donate up to 180,000 fashion items to Good Neighbors, a global NGO specializing in children’s rights.
The campaign is the company’s second relay-style giving effort this year, following a book-donation drive for children in underserved households held in March. It is designed as a “matching donation” program, linking everyday shopping directly to giving.
Under the program, when customers purchase items in Coupang’s fashion category — including men’s and women’s apparel such as T-shirts, pants and dresses, as well as children’s clothing, underwear, shoes and bags — donation items are accumulated in the same quantity. To bolster transparency, real-time progress will be posted on the promotion page.
Coupang said all donated items, up to 180,000, will be new products currently sold on its platform. More than 50,000 pieces are set aside for infants’ and children’s clothing, which the company said could provide practical help to low-income families where children quickly outgrow clothes.
All accumulated items will be delivered through Good Neighbors to underserved children and local residents in South Korea and abroad immediately after the campaign ends.
A Coupang official said the campaign was planned so customers can “naturally take part in giving through everyday shopping,” adding that the company will continue expanding social-contribution efforts that provide “practical help” to marginalized neighbors.
Coupang has also been running other initiatives for vulnerable communities. On April 7, marking Health Day, it began operating “Coupang Ondongne Care,” a health screening project that visits residents in depopulating areas with limited medical infrastructure.
The program was launched with the aim of building a health safety net by minimizing underserved areas in medical services, similar to Coupang’s logistics network, the company said.
Coupang plans to visit township-level areas nationwide at least once a month, including regions in Jeolla, Gyeongsang, Gangwon and Chungcheong, focusing on communities with poor access to hospitals.
The company said it will continue expanding Ondongne Care by touring medically underserved areas nationwide, starting with Jangsu County and holding the next program this month in Danyang, North Chungcheong Province.
* This article has been translated by AI.
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