Annual beauty trade fair opens in Seoul with over 800 booths
by Yoo Na-hyunPosted : May 27, 2026, 17:21Updated : May 27, 2026, 17:21
A visitor participates in a demonstration at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
SEOUL, May 27 (AJP) - A trade fair for cosmetics and beauty products kicked off at COEX in southern Seoul on Wednesday.
A visitor participates in a demonstration at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
Visitors look around booths at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
Organized by Korea International Exhibition, the three-day expo, dubbed "CosmoBeauty Seoul" and now in its 40th year, brought together hundreds of companies and industry professionals as well as buyers around the world, with around 800 booths showcasing a diverse range of cosmetics from haircare and nail products to spa services, inner beauty products, and smart beauty devices.
Visitors look at products at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
A visitor looks at products at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
Foreign buyers and international visitors crowded the booths as soon as the fair opened, while companies demonstrated innovative products and beauty technologies.
Visitors look around booths at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
Among the highlights is a pavilion featuring products from small and medium-sized companies seeking to expand into overseas markets, supported by the Ministry of SMEs and Startups.
Visitors look around booths at a beauty fair at COEX in southern Seoul on May 27, 2026. AJP Yoo Na-hyun
According to organizers, about 180 overseas buyers were invited to the fair, where export consultations and business matching programs will be available, along with various events including seminars and lectures on industry trends and marketing strategies.
