By Candice KimPosted : September 9, 2024, 17:42Updated : September 9, 2024, 17:42
SEOUL, September 09 (AJP) - IFA 2024, Europe's largest consumer electronics show, is held from Sept. 6 to 10 in Berlin, Germany. Major electronics companies from around the world, including Samsung Electronics and LG Electronics, participated in the event, showcasing their latest technologies and products.
Both companies focused on AI-based smart home technologies, with Samsung presenting the theme "AI for All" and LG featuring "AI Home Reimagined with Affectionate Intelligence". The exhibition halls displayed a wide range of products including AI appliances and smart devices, attracting significant attention from visitors and notable figures, including German Chancellor Olaf Scholz.
This photo shows LG Electronics models introducing the AI Home Gate at IFA 2024 in Berlin. Courtesy of LG Electronics
Samsung Electronics models introduce the theme "AI for All" at the Samsung Electronics' exhibition booth in Messe Berlin, Sept. 6, 2024. Courtesy of Samsung Electronics
A visitor examines the Anyplace Induction at Samsung Electronics' exhibition booth during IFA 2024. Courtesy of Samsung Electronics
LG Electronics CEO Jo Joo-wan (left) presents AI Home concept to German Chancellor Olaf Scholz (second from left) and Berlin officials at IFA 2024. Courtesy of LG Electronics
From left: Samsung Electronics Germany CEO Kim Man-young, Berlin Senator Franziska Giffey, German Chancellor Olaf Scholz, Samsung Electronics Vice Chairman Han Jong-hee, Berlin Mayor Kai Wegner, and Samsung Electronics Visual Display Business President Yong Seok-woo pose for a photo at IFA. Courtesy of Samsung Electronics
Intel Client Computing Group Vice President David Feng presents the Galaxy Book5 Pro 360 at Samsung Electronics' press conference during IFA 2024. Courtesy of Samsung Electronics
Crowds gather at LG Electronics' booth during the weekend at IFA 2024 in Berlin. Courtesy of LG Electronics
Benjamin Braun, Samsung Electronics Europe CMO, delivers a keynote speech at Samsung's press conference on Sept. 5. Courtesy of Samsung Electronics
Model showcase LG ThinQ ON, the core device of LG AI Home featuring industry-first generative AI in a hub, at IFA 2024 in Berlin. Courtesy of LG Electronics
Visitors examine the Bespoke AI Combo all-in-one washer-dryer at Samsung Electronics' exhibition booth during IFA 2024. Courtesy of Samsung Electronics
Visitors at IFA 2024 in Berlin explore LG Electronics' LG ThinQ ON, the core device of LG AI Home. Courtesy of LG Electronics
Visitors explore Samsung Electronics' exhibition booth at IFA 2024. Courtesy of Samsung Electronics
Samsung Electronics demonstrates its AI Home Companion "Ballie" at its exhibition booth. Courtesy of Samsung Electronics
Visitors fill LG Electronics' exhibition area. Courtesy of LG Electronics
Visitors at LG Electronics' booth examine the Mobile AI Home Hub (codename: Q9). Courtesy of LG Electronics
Visitors examine the Galaxy Ring at Samsung Electronics' exhibition booth. Courtesy of Samsung Electronics
Samsung Electronics displays outdoor advertising on the exterior of City Cube Berlin, where their exhibition is located. Courtesy of Samsung Electronics
