Starting mid-January, the U.S.-listed company will distribute 1.68 trillion won (US$1.17 billion) in compensation, providing 50,000 won in purchase vouchers per person to paid Wow subscribers, regular users, and former customers who have closed their accounts.
The compensation plan comes a day after Coupang founder Kim Bom-suk issued his first public apology since the incident, which was revealed on Nov. 18 and involved the leak of sensitive personal information of around 33.7 million customers.
The U.S.-based founder apologized the previous day for his "overdue" response, saying he initially believed it was best to communicate only after all the facts were confirmed.
"In retrospect, this was a poor judgment. While Coupang worked tirelessly to resolve the situation, I should have expressed my deepest regrets and sincere apologies from the beginning. My heart has been heavy ever since I first learned of the data breach," Kim said.
Interim CEO Harold Rogers, who replaced former CEO Park Dae-jun following his resignation over the breach earlier this month, also said the compensation is a "responsible measure for our customers" and pledged that the company would "fulfill its responsibilities to the end" in a statement. "I once again deeply apologize to our customers," he added.
Those eligible for compensation will be notified via text message.
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