SEOUL, January 05 (AJP) - Hyundai Motor Group will place artificial intelligence, software-defined vehicles and robotics at the core of its future mobility strategy this year, Chairman Chung Eui-sun said in a New Year's message on Monday.
Cautioning that rapid advances in AI are reshaping competition and driving a major transition in global manufacturing, Chung called for bold cooperation with a wide range of partners to respond to the AI-driven shift.
“Even in the automotive market, we have entered an era in which a product’s core competitiveness is determined by AI capability,” Chung said.
He added that global industry leaders have already secured an advantage through massive investments, while Hyundai Motor Group’s capabilities “are not yet sufficient.”
Citing increasingly complex global trade conflicts that could weigh on business conditions and profitability, Chung warned that geopolitical disputes could disrupt operations or harm business in certain regions.
To address these challenges, Chung outlined key priorities including customer-focused restructuring, clearer assessment of realities and faster decision-making, expanded support for supply-chain partners, broader ecosystems through cooperation with diverse partners, and leadership in setting new industry and product standards.
“As competition intensifies, the strongest pillar that will protect us is restructuring born from deep reflection,” Chung said. He urged employees to question whether customer perspectives are fully reflected in planning and development and whether they can stand behind the quality of products.
Hyundai Motor Group plans to invest 125.2 trillion won in South Korea from this year through 2030 to help foster the domestic and global automotive industry ecosystem.
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