Samsung Display supplies OLED cockpit, rear screens for Zeekr's flagship SUV

SEOUL, January 21 (AJP) - Samsung Display said Wednesday it is supplying three types of automotive OLED displays for the flagship luxury SUV from Chinese electric-vehicle brand Zeekr.

The Zeekr 9X has ranked first in China’s large-SUV segment priced at around 500,000 yuan ($70,000) for two consecutive months since November, according to the company.

Under the deal, Samsung Display is providing a 16-inch center information display, a 16-inch front passenger display and a 17-inch rear-seat entertainment display. The center and passenger displays are positioned side by side across the front cockpit, extending from the driver’s seat to the front passenger seat.

With slim bezels and OLED’s true-black image quality, the two front displays can visually appear as a single wide panel while operating independently, improving usability for both the driver and front passenger, the company said.

The 17-inch rear-seat display features a wing-style sliding mechanism. The screen can move up to 88 centimeters along interior rails, addressing the limited visibility of fixed rear-seat displays for third-row passengers.

Samsung Display said the large screen size, wide viewing angles, high contrast and deep-black performance are designed to enhance the cabin experience in the six-seat SUV.

“Our automotive OLEDs deliver high brightness along with true-black image quality,” said Choi Yong-seok, vice president in charge of automotive sales at Samsung Display. “We will continue to strengthen partnerships with global automakers and drive growth in the automotive OLED market through differentiated, high-performance products.”

Samsung Display first supplied OLED panels for Zeekr’s 009 model in 2024 and has since expanded the partnership to include the 9X, the company said.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.

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