SEOUL, January 28 (AJP) - South Korean battery materials maker Ecopro has established its first Europe-based sales unit.
The company said on Wednesday it has set up a European sales unit in Germany and appointed Kimbal Virdi as director. Ecopro said the new unit will function as a European business hub, tasked with identifying growth opportunities in the region’s rapidly evolving electric vehicle and battery supply chain.
Ecopro said regulatory changes, including the European Union’s Critical Raw Materials Act, are accelerating efforts by European automakers to secure key battery materials directly from suppliers within the region.
The company said the sales unit will enable it to respond more quickly to customer demand and strengthen its competitiveness in winning orders. In November, Ecopro opened a cathode materials plant in Debrecen, Hungary.
With the new unit in place, Ecopro said it plans to more closely link production, sales and marketing operations and expand cooperation with local battery cell makers and automakers.
To align with Europe’s EV market, where smaller vehicles account for a large share of demand, the company said it will diversify its product lineup beyond high-nickel cathode materials to include high-voltage, mid-nickel products aimed at balancing performance and cost.
The firm said it is stepping up partnerships with local recycling companies to build a network for securing stable supplies of end-of-life battery materials, positioning itself to play a larger role in Europe’s battery resource-circulation ecosystem.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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