KakaoPay said Monday that its analysis, released through the finance brand journal PayAttention, found 100,000 won was the most frequently received amount among middle and high school students, at 42%. Through 2024, 50,000 won had been the top amount at 39%, but last year 100,000 won surpassed 50,000 won (37%), signaling a shift toward larger gifts.
Holiday allowances for parents also averaged more than 200,000 won. In the same analysis, users in their 20s to 40s sent an average of 227,000 won to their parents’ generation. By age group, the averages were 190,000 won for people in their 20s, 220,000 won for those in their 30s and 230,000 won for those in their 40s, edging up with age. The analysis was based on “remittance envelopes” sent via KakaoPay around the Lunar New Year holiday.
KakaoPay also released results from a survey conducted alongside the data review. Respondents most often cited “New Year’s money and other holiday expenses” as the biggest burden during the Lunar New Year. KakaoPay said the findings show that, despite the holiday’s focus on family, many people feel real financial pressure.
Separately, KakaoPay is running a Lunar New Year-themed promotional event, “Surviving Seollal,” based on the data. Users who join quiz content based on holiday situations can earn points, and those who complete service experiences and collect stamps can receive additional points through a drawing. The event runs through Tuesday in the KakaoPay app and on KakaoPay Home within KakaoTalk.
A KakaoPay official said the company aimed to address “realistic concerns felt during the holiday” with entertaining content and benefits, adding that it plans to expand user engagement with more content linking finance and everyday life.
* This article has been translated by AI.
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