Volvo Car Korea said Feb. 20 it will cut the list prices of its premium all-electric SUVs, the EX30 and the EX30 Cross Country (EX30CC), effective March 1.
The company said the decision followed close talks with its headquarters and is aimed at broadening the EV market and giving more customers access to Volvo’s sustainable mobility.
With the change, the entry-level EX30 Core will be priced in the 30 million won range, lowering the barrier to the premium imported EV segment, the company said.
The EX30 Core will drop by 7.61 million won, from 47.52 million won to 39.91 million won. The EX30 Ultra and EX30CC Ultra will each be cut by 7 million won, to 44.79 million won and 48.12 million won, respectively.
Government EV subsidies can further reduce purchase prices. Using Seoul’s subsidy as an example, the EX30 Core and Ultra would each receive 3.21 million won, bringing their prices to 36.70 million won and 41.58 million won. The EX30CC Ultra would receive 2.88 million won, for an effective price of 45.24 million won.
Volvo Car Korea said the move is not a temporary discount tied to option changes, but a reduction in official list prices while keeping the highest-level options intact.
Lee Yoon-mo, CEO of Volvo Car Korea, said the company decided on the cuts after “intense discussions” with headquarters that reflected the importance of the Korean market. He said Volvo aims to lead the mainstreaming of premium EVs through the EX30 and EX30CC and help customers experience Volvo’s value “without 부담,” or undue burden.
The EX30 and EX30CC are all-electric SUVs that Volvo says offer flagship-level safety technology and convenience features despite their compact size. The EX30 uses a 66kWh NCM battery and a rear-wheel-based single-motor extended powertrain, producing 272 horsepower and 35.0 kg.m of maximum torque. It accelerates from 0 to 100 kph in 5.3 seconds and has a combined driving range of 351 km per charge.
The EX30CC uses a 66kWh NCM battery and an all-wheel-drive twin-motor performance powertrain, producing 428 horsepower and 55.4 kg.m of maximum torque. It goes from 0 to 100 kph in 3.7 seconds and has a combined driving range of 329 km per charge.
Volvo Car Korea said it will continue to offer what it called industry-leading coverage: a free warranty and consumables replacement service for five years or 100,000 km, and a high-voltage battery warranty for eight years or 160,000 km. It also includes 15 years of free over-the-air (OTA) updates and a free 5G digital package for five years.
* This article has been translated by AI.
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