BLACKPINK draws big crowds in China and Japan with 'Deadline' promotions

BLACKPINK drew strong interest in China and Japan with large-scale events marking the release of its third mini album, "Deadline."

YG Entertainment said Thursday it successfully wrapped up a "Deadline" release promotion held across 20 Chinese cities in partnership with Tencent Music Entertainment Group, or TME. The company said it was planned as TME’s largest offline promotion to date, with a range of events rolled out starting on the album’s release day.

Landmarks in cities including Ningbo, Macau, Shenzhen, Zhongshan and Foshan were lit in the group’s signature pink. Major shopping malls in high-traffic cities such as Beijing, Shanghai and Guangzhou featured album-themed wraps and large installations, while the music video for the title track, "GO," played on giant outdoor screens, turning the areas into "BLACKPINK spots."

Pop-up stores in five cities also drew heavy crowds. In Shanghai, Dolby House Shanghai in the Zhangyuan cultural complex offered an immersive Dolby Atmos sound experience and large-screen presentations of the group’s music. The space combined tech-based music content with limited-edition merchandise, drawing positive reviews from visitors.
The momentum continued in Japan. A pop-up store in Tokyo’s Shibuya district drew early lines before opening, and some items sold out quickly. Fans also took part in billboard events and promotions tied to major record labels, posting photos from the site on social media to celebrate the group’s comeback.

"Deadline" sold 1,774,577 copies in its first week, according to Hanteo Chart, setting a new first-week record for a K-pop girl group. The album also ranked high on the main charts of the U.K.’s Official Charts and the U.S. Billboard, setting a record for the most chart entries by a K-pop female artist, the company said.