The kit, the centerpiece of the campaign, is designed to make CCUS — carbon dioxide capture, utilization and storage — easier for children to understand by reinterpreting the concept at their level.
The GS Caltex kit uses a playful, child-friendly theme, comparing “farts” to carbon in the air. It turns the process of capturing gas and using it as nutrients to grow plants into a game-like activity. The company said the kit is intended to help children naturally grasp the idea of a circular economy, in which carbon is collected and either reused as a useful material or stored safely.
GS Caltex said it plans to link online and offline communications to broaden public engagement with the campaign. It will distribute the kit by lottery to applicants through the campaign page on its official blog, Media Hub, so members of the public can try it firsthand. The company also released a video made in collaboration with science creator “Gwedo,” explaining the scientific principles behind CCUS with humor.
A GS Caltex official said the company will continue expanding low-carbon new businesses while creating social value through new forms of creative communication. The official added that GS Caltex will aim to become “a respected 100-year company” based on sustainable growth.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.