BigHit Music VP: BTS’ ‘Arirang’ album starts from the group’s roots

by Choi Songhee Posted : March 20, 2026, 12:00Updated : March 20, 2026, 12:00
Kim Hyun-jung, VP at BigHit Music, speaks at a Netflix event.
Kim Hyun-jung, VP at BigHit Music. [Photo=Netflix]
Kim Hyun-jung, a vice president at BigHit Music, introduced BTS’ new album, titled 'Arirang.'

A media briefing for Netflix's 'BTS Comeback Live: Arirang (ARIRANG)' was held March 20 at Cinecube in Seoul's Jongno district. Attendees included Brandon Rigg, Netflix VP for nonfiction series and sports; Kim; Yoo Dong-ju, APAC representative for HYBE Music Group; and executive producer Garrett English. 

Kim said BTS has consistently made music that reflects the stories they want to tell and the emotions they feel at the time. She described the full-length album 'Arirang' as capturing the members' feelings and messages. 

She said the group worked closely during production with BTS members, executive producer Bang Si-hyuk and BigHit staff. She added that, as the album title suggests, it starts from BTS' roots and uses both Korean and English so listeners worldwide can understand the message.

Kim said she hopes the album can be enjoyed across generations by longtime fans as well as people less familiar with BTS.

BTS will release its fifth full-length album, 'Arirang,' at 1 p.m. on March 20. It is the group's first new release in three years and nine months since the June 2022 anthology album 'Proof.' The group has said the release will open a new chapter, 'BTS 2.0.' The album, which includes BTS' identity and universal emotions, was executive produced by Chairman Bang Si-hyuk.

A comeback live show will be held at Gwanghwamun at 8 p.m. on March 21 and streamed live on Netflix.




* This article has been translated by AI.