Under the agreement, Pulmuone's pet business unit will provide cash and in-kind support to the KU I'M DOgNOR Blood Donation Center at Konkuk University Animal Hospital over the next three years, backing public awareness campaigns around dog blood donation.
The partnership will encompass joint outreach programs, a rewards scheme for blood-donor dogs, and regular donations drawn from product revenues under Pulmuone's pet food brand Pulmuone Amio.
"We hope this agreement will help establish a sound canine blood donation culture in Korea and raise public awareness through various campaigns," a Pulmuone spokesperson said, adding the company aims to build "a virtuous cycle where healthy eating and blood donation go hand in hand."
Konkuk University opened the KU I'M DOgNOR center in 2022 as Asia's first dedicated companion animal blood donation facility. Pulmuone said it has also been donating to animal welfare organizations and stray animal shelters across the country.
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