Maxim Plant, a landmark coffee venue in Seoul’s Hannam-dong operated by Dongsuh Foods, has refreshed its look for spring with a purple-themed design and a seasonal menu. The company has positioned the site as a coffee culture space, rotating interiors and offerings by season.
Dongsuh Foods said on the 27th that Maxim Plant, which opened in April 2018, has logged about 1.55 million cumulative visitors, supported by seasonal staging, specialty coffee and hands-on content.
This spring’s concept is “a brief, complete rest with a cup of coffee.” The area in front of the first-floor folding doors has been set up as a flower-shop-style photo zone, while green plants above the central counter add a fresh feel.
The seasonal drink is a lavender latte, made with spring-blend espresso and lavender syrup. The company said it balances grape-like notes and acidity with the softness of milk, leaving a fragrant, sweet finish.
On the third floor, the brewing lounge is running a “Synesthesia Coffee” program. Visitors use a tablet to choose flavor, acidity and roast level, receive a tailored bean recommendation, and are provided matching poetry and music. Customers can listen on a headset at dedicated seats while drinking their coffee.
Maxim Plant also offers a basic class on coffee fundamentals and programs that let visitors try roasting and extraction. To mark the venue’s eighth anniversary, Dongsuh Foods plans a members-only 1+1 promotion for its popular blend beans “Deep Dive” and “Golden Sky.”
A Dongsuh Foods official said the spring season combines lavender-based drinks and a brighter setting to help visitors take a break in the city, adding that the company will continue to introduce differentiated menus and content.
* This article has been translated by AI.
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