![AI Tab shows a natural-language query entered by a user. [Screenshot]](https://image.ajunews.com/content/image/2026/04/28/20260428150212607730.png)
Typing into Naver’s search bar, “Recommend a cafe near Seoul Station that’s good to visit with my parents,” produced a conversational list of suggestions a few seconds later. Instead of simply listing links, the service interpreted the request’s context and returned an answer.
Naver said Monday it has launched its AI Tab for Naver Plus Membership users. The feature provides customized responses based on a user’s intent and context, and the company plans to expand it to all users and to the mobile main screen in the first half of the year.
Unlike traditional keyword search that displays a results list, AI Tab is built as a chat-style exchange. In testing, it showed an on-screen workflow — “answer planning → information search → answer generation → summary” — and took about five seconds to analyze and produce a response.
The recommendations differed from simple popularity rankings. For the “good with parents” condition, it suggested places based on factors such as spacing between seats, store atmosphere and accessibility, and attached a summarized digest of visitor reviews to each listing. The review summaries focused mainly on recent posts written from February through April, the company said.
AI Tab generates answers using Naver’s own services, including Place, blogs and cafes, and draws heavily on detailed visitor reviews to produce results.
The report also compared the feature with “Gemini in Chrome.” For the same query, Google drew on a wide range of outside sources such as blogs, social media and travel platforms, but some results cited 2024 posts, raising limits on timeliness.
Naver’s internal tests reportedly reached a similar conclusion: It may be difficult to claim a clear edge over global AI for general questions, but the company sees stronger competitiveness in local services such as finding places and making reservations, supported by links to its existing platforms.
Naver is positioning AI Tab as more than an added feature, calling it a “shift in the search paradigm.” The company aims to move beyond keyword-based search by combining AI with separate services — including shopping, maps and finance — into a single integrated experience. It plans to expand use by connecting domain-specific AI agents, including for shopping and finance, to AI Tab.
The service is currently a beta limited to membership users, with constraints on features and access. Naver said it will incorporate user feedback to improve response speed and deliver more precise answers to complex, multi-step follow-up questions.
* This article has been translated by AI.
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