Japan’s game company Sega said it signed a memorandum of understanding on the 27th with Thailand’s CP Group (Charoen Pokphand Group) to explore entertainment collaboration in Thailand and nearby areas. The companies aim to combine Sega’s intellectual property and content-creation capabilities with CP Group’s broad business ecosystem to offer new, locally rooted entertainment in the region.
The review will proceed in stages. In the initial phase, the companies will examine business development using Sega IP such as “Sonic” and “Angry Birds,” and consider a collaboration framework aimed at sustained growth. Later, they plan to pursue wider cooperation, including joint IP development targeting the Association of Southeast Asian Nations, business expansion using merchandise licensing and distribution networks, and potential expansion beyond Thailand.
Sega President Haruki Satomi said in a statement, “Through this collaboration, we will further accelerate the global rollout of Sega IP and create new entertainment experiences for the ASEAN region and the world.”
* This article has been translated by AI.
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