Global e-commerce platform Cafe24, led by CEO Lee Jae-seok, is offering an automated messaging service for SMS and Kakao Friend Talk through its premium operations support service, Cafe24 PRO.
The service is designed to help online store operators more easily send marketing messages to customers, including promotions, new product launches and re-purchase campaigns. Previously, operators typically had to handle key steps themselves, such as setting recipient groups, writing copy, choosing a channel and checking rules for advertising messages. For small and midsize shopping malls with limited staff, those steps often became a burden.
Cafe24 said it now supports the process through its system, from message registration to channel settings and delivery, reducing the time and procedural load for operators.
To use it, operators enter the purpose, target audience and preferred schedule under “Message Sending Request” in the “Work Request” menu within the Cafe24 admin page. Cafe24 PRO customers can request and use the function from the admin page without additional complicated procedures.
The supported channels are SMS and Kakao Friend Talk. SMS can be sent to members who have agreed to receive messages, while Kakao Friend Talk can be used for Kakao channel friends. For long messages, three SMS credits are deducted; for image-type Kakao Friend Talk messages, 2.2 SMS credits are deducted.
Cafe24 also applies a compliance check for advertising messages. The service helps verify items that could lead to legal penalties, including whether recipients have consented, required advertising wording and handling of an 080 opt-out number. Because commercial advertising messages require prior consent and a way to opt out or withdraw consent, Cafe24 said it aims to automate related steps and reduce operators’ burden.
A fashion brand manager using the service said, “We were able to reduce resources needed to prepare promotional sends and focus on product planning.” A food shopping mall manager said, “Because required advertising text rules are reflected together, it eased the burden of noncompliance.”
A Cafe24 official said some businesses delay new product and promotion notices because the messaging process is complex. “Through the automated messaging service, we plan to support operators so they can communicate with customers on time without procedural burdens and connect that to real sales,” the official said.
* This article has been translated by AI.
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