Hyundai Motor Group Chairman Chung Euisun Returns to Beijing Auto Show After 8 Years

Hyundai Motor Group Chairman Chung Euisun visited the Beijing motor show, the world’s largest auto exhibition, for the first time in eight years, a move seen as reinforcing the group’s push in China.

According to industry officials on Tuesday, Chung visited Auto China 2026 at the Beijing International Exhibition Center and checked the show floor.

He toured booths of major Chinese electric-vehicle makers, including BYD, and was said to have reviewed their growing competitiveness in EVs, batteries and autonomous driving.

It was Chung’s first visit to the Beijing motor show since 2018. Following his attendance at last year’s Shanghai motor show, it marked a second straight year he has visited a major auto show in China.

The Beijing motor show, which opened April 24, spans 380,000 square meters — about the size of 50 soccer fields — making it the largest auto exhibition in the world.

Hyundai used the show to unveil the Ioniq V for the first time globally and signal its intent to regain momentum in China. Starting with the Ioniq V, Hyundai aims to launch 20 new models over the next five years and lift annual sales to about 500,000 vehicles.



* This article has been translated by AI.

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