Paradise Hotel Busan said Wednesday it held a signing ceremony for an official partnership with LIV Golf on Tuesday in the Sicily Room of the hotel’s main building. Attendees included Yoon Jin-sang, general manager of Paradise Hotel Busan; Son Seong-an, chairman of S&M Group; Ross Hallett, LIV Golf executive vice president for events; and Martin Kim, team representative of Korean Golf Club and managing director for Korea and East Asia at LIV Golf.
LIV Golf, which staged its first tournament in South Korea last year in Incheon, is a golf league that combines top-level competition with entertainment. This year’s event will be held May 28-31 at Asiad Country Club in Gijang, Busan.
The 2026 season will also feature a new South Korean team, Korean GC, made up of An Byeong-hun, Danny Lee, Song Young-han and Kim Min-gyu. LIV Golf star Jon Rahm of Spain and defending South Korea champion Bryson DeChambeau of the United States are also set to contend in Busan.
As an official partner, Paradise Hotel Busan will provide lodging for players, their families and event officials during the tournament and support lounge catering at the venue. The hotel also plans to operate a dedicated booth in the fan village at Asiad Country Club with hands-on events for visitors.
Organizers expect LIV Golf’s entertainment-focused format to boost local tourism. A concert headlined by South Korean DJ and producer Peggy Gou is scheduled after play ends May 30. LIV Golf previously drew more than 100,000 spectators at events in Adelaide and South Africa, and ticket sales for this year’s South Korea tournament are moving faster than last year, the hotel said.
Paradise Hotel said it aims to broaden cultural offerings by extending entertainment beyond traditional sports. On April 2, it also released running content set against the Haeundae coastline in collaboration with premium performance brand Vuori.
A Paradise Hotel Busan official said the LIV Golf tournament is expected to draw about 60,000 golf tourists, adding that the company will continue expanding opportunities to enjoy cultural content, including sports, as a leading hospitality business in the region.
* This article has been translated by AI.
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