SEOUL, May 20 (AJP) - Kia will provide more than 600 vehicles for this summer's FIFA World Cup, the automaker said on Wednesday.
At an event in Los Angeles the previous day, Kia pledged to supply over 660 vehicles ahead of the quadrennial sporting event, which kicks off in June, as one of the tournament's official sponsors, aiming to broaden its brand exposure in the global market.
The vehicles, which included Kia's key models such as the Carnival, K4, Niro, Sorento, Sonet, Sportage and Telluride, will transport sports officials, athletes and others throughout the tournament.
This year's World Cup, which runs from June 11 to July 19, will be the first to feature 48 teams and three host countries - Canada, Mexico, and the U.S.
"The sponsorship reflects Kia's commitment to providing innovative and sustainable mobility solutions on the global stage," said Kia CEO Song Ho-sung.
At an event in Los Angeles the previous day, Kia pledged to supply over 660 vehicles ahead of the quadrennial sporting event, which kicks off in June, as one of the tournament's official sponsors, aiming to broaden its brand exposure in the global market.
The vehicles, which included Kia's key models such as the Carnival, K4, Niro, Sorento, Sonet, Sportage and Telluride, will transport sports officials, athletes and others throughout the tournament.
This year's World Cup, which runs from June 11 to July 19, will be the first to feature 48 teams and three host countries - Canada, Mexico, and the U.S.
"The sponsorship reflects Kia's commitment to providing innovative and sustainable mobility solutions on the global stage," said Kia CEO Song Ho-sung.
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