On May 21, Stellantis held an Investor Day at its North American headquarters, unveiling its €60 billion five-year strategic plan, dubbed "Fast Lane 2030."
The strategy includes the introduction of 29 battery electric vehicles (BEVs), 15 plug-in hybrids and range-extended electric vehicles (PHEVs and REEVs), 24 hybrid electric vehicles (HEVs), and 39 internal combustion and mild hybrid vehicles (ICE and MHEVs), totaling over 60 new models. Additionally, more than 50 major model updates are planned.
Stellantis has faced difficulties due to slowing growth in the electric vehicle market and poor sales in North America, leading to a reported loss of €22.2 billion ($26.5 billion) earlier this year after scaling back its electric vehicle operations.
As part of its new plan, Stellantis is emphasizing a "multi-energy strategy" that incorporates electric vehicles, hybrids, and high-efficiency internal combustion engines. The company will allocate over €24 billion, approximately 40% of its total research and development and capital investment, to develop next-generation platforms, powertrains, and new technologies. By 2030, half of its global production will come from three global platforms, including the new "STLA One" architecture.
The brand strategy has also been restructured. Jeep, Ram, Peugeot, and Fiat have been designated as core global brands, with 70% of new global assets prioritized for their development.
Chrysler, Dodge, Citroën, Opel, and Alfa Romeo will share platforms and assets to enhance brand differentiation. Maserati plans to introduce two new models in the E-segment.
Regional strategies have been clarified as well. In North America, 11 new models will be launched, increasing sales volume by 35%. The company aims to strengthen its presence in the mass market by introducing seven vehicles priced under $40,000 and two under $30,000. North America will receive 60% of the total €36 billion investment across all brands and products.
In Europe, the focus will be on introducing next-generation urban electric vehicles (E-Cars) and improving production efficiency. The new urban electric vehicles will be produced at the Pomigliano d'Arco plant in Italy.
In South America, Stellantis will expand its presence in the pickup truck market, while in the Middle East and Africa, it will pursue localization strategies and expand partnerships in Asia. The Asia-Pacific region, including South Korea, aims to enhance profitability through a lightweight business structure based on strategic alliances and increased exports.
Antonio Filosa, CEO of Stellantis, stated, "Fast Lane 2030 is a long-term profitability growth strategy designed after meticulous analysis over the past several months."
* This article has been translated by AI.
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