Instagram is testing a monthly subscription service called 'Instagram Plus' as it expands its paid features, prompting reactions from users in South Korea.
Recently, screenshots of Instagram's new subscription service 'Instagram Plus' circulated on online communities and social media, drawing significant attention.
According to the shared screenshots, Instagram is testing a service that offers a one-month free trial, followed by a subscription fee of $3.99 per month (approximately 2,800 won). However, prices may vary by country.
The screenshots also included features available with an Instagram Plus subscription.
Key features include: ▲ Setting multiple audience targets for stories ▲ Providing statistics on story replays ▲ Searching the list of story viewers ▲ Previewing stories ▲ Extending story expiration periods ▲ Sending super hearts on stories ▲ Enhancing story visibility.
Particularly noteworthy is the inclusion of the long-requested 'story viewer search feature,' which has garnered significant interest. The bottom of the screen features a prompt to "Start your free trial" along with a note that "subscriptions will auto-renew until canceled."
In response to the service, South Korean users expressed a range of opinions, including comments like, "I can check how many times my ex has viewed my story?" and "This seems like a path to failure." Others noted, "If it boosts exposure for over 24 hours, influencers and creators might have to subscribe," while some suggested, "Please sell an ad-free program for a fee," and others remarked, "This company shows the negative impact it has on humanity."
As of now, Instagram has not officially announced whether the service will be globally launched. However, with major social media platforms increasingly enhancing paid subscription models to diversify revenue sources, there are speculations that Instagram may also be expanding its premium features.
* This article has been translated by AI.
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