Daesang Participates in Thailand Food Expo, Aiming for 1 Trillion Won in Southeast Asia Sales

Daesang has launched an integrated brand booth at THAIFEX-Anuga 2026, Asia's largest food trade fair, held in Bangkok, Thailand, to expand its presence in the Southeast Asian market.

From May 26 to 30, Daesang showcased its Kimchi brand Jongga, global food brand Ofood, and Indonesian local brand Mama Suka at the event.

THAIFEX-Anuga is the largest food trade fair in Asia, featuring over 3,300 companies from 60 countries this year.

At the fair, Daesang operated a unified brand booth for Jongga, Ofood, and Mama Suka. More than 13,000 visitors attended Daesang's booth, where the company engaged in export consultations with global buyers, exploring opportunities to expand its local distribution network.

The company noted that major Southeast Asian buyers, including CP Extra's Macro and Lotus, as well as Big C and Tops, visited the booth to discuss entry and distribution strategies.

Daesang also conducted tasting programs reflecting local food culture. The company presented a 'Seafood Salad with Jongga Flavored Kimchi' produced at its factory in Vietnam. Additionally, it introduced 'Hot Lava Chicken Stir-fry' using 'Ofood Cup Tteokbokki,' which is popular among the MZ generation in Southeast Asia, and 'Mama Suka Hot Lava Sauce,' certified halal in Indonesia.

Building on the network established at the fair, Daesang plans to expand its business in Southeast Asia. The company aims for a combined revenue of 1 trillion won from its Southeast Asian subsidiaries by 2030.

Im Jeong-bae, CEO of Daesang, stated, "We will lead the way in enhancing the status of K-food by presenting products that harmonize with global food culture based on Daesang's localization strategy."

In the first quarter of this year, Daesang reported an operating profit of 57 billion won, a 0.4% increase from the same period last year, while sales fell by 1.8% to 1.11 trillion won.