The company, which operates Baemin B Mart, announced on June 7 that sales of agricultural products directly sourced from domestic producers increased by 53% from January to May compared to the same period last year.
During this time, overall fruit sales at B Mart rose by 61% year-on-year. Seasonal fruits linked to local producers, including strawberries from Gyeongnam's Hadong and Gyeongbuk's Goryeong, melons from Gyeongbuk's Seongju, blueberries from Jeonnam's Damyang and Jeonbuk's Hwasun, and watermelons from Gyeongnam's Haman and Chungnam's Buyeo, drove this growth.
Strawberry sales surged by 74%, while melons and tangerines saw increases of 103% and 64%, respectively. Watermelon sales skyrocketed by 271%, and domestic blueberries grew by 132%. Currently, there are 56 farms and businesses across the country that have direct trading contracts with B Mart, with partnerships expanding from Jeju's Seogwipo to Gangwon's Yanggu.
B Mart is hosting a promotional event this month to boost local agricultural consumption. The 'Honorary Watermelon' event, running until June 21, offers discounts of up to 45% on watermelons sourced from local producers in regions such as Chungbuk's Eumseong, Chungnam's Buyeo, and Nonsan.
Additionally, from June 17 to 23, a meat promotion featuring Jeju pork and Nonghyup's premium beef will offer discounts of up to 50%. From June 24 to 30, B Mart will hold a peach promotion in conjunction with a cafe festival in Gyeongsan, Gyeongbuk, featuring around 7,000 discounted packs of Shinbi peaches from the Gyeongsan Jain Agricultural Cooperative.
Jeon Jae-deok, B Mart MD at Woowa Brothers, stated, "We will refine our win-win model that connects B Mart's rapid delivery infrastructure with the expansion of domestic agricultural product sales channels. We will continue to invest and collaborate to establish a platform trusted by both local farmers and consumers."
* This article has been translated by AI.
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