JBL, a brand under Samsung Electronics' subsidiary Harman, is hosting a pop-up event to celebrate the launch of its new bookshelf speakers and AI-based microphones. The event marks JBL's 80th anniversary with the introduction of limited-edition speakers aimed at the premium audio market.
The pop-up event will take place on June 19-20 at Tilt Table in Seongsu-dong, Seoul. Attendees will have the opportunity to listen to and experience JBL's latest audio products firsthand.
The highlight of the pop-up is the limited-edition bookshelf speaker, the 'JBL L100 Classic 80.' This collector's edition commemorates JBL's 80 years of technological heritage and is limited to just 800 units worldwide. Each unit features a commemorative plaque signed by Chief System Engineer Chris Hagen, enhancing its exclusivity.
JBL will also unveil its AI-based wireless microphone, the 'JBL EasySing Mic,' along with the portable 'JBL EasySing Mic Mini.'
The EasySing Mic incorporates on-device AI vocal removal technology, allowing users to reduce the original artist's voice in real-time while enjoying music playback. This feature enables a more natural singing experience, especially when paired with JBL PartyBox speakers for enhanced sound.
The EasySing Mic Mini is a pocket-sized device designed for portability and versatility. It includes vocal separation capabilities and a 'Voice Boost' feature that enhances clarity, making it suitable for both singing and content creation.
An industry insider noted, "As AI technology rapidly integrates into audio devices, the market is evolving beyond simple sound equipment to enhance content creation and entertainment experiences. JBL's expansion of AI-enabled products is expected to strengthen its competitiveness in the premium audio market."
* This article has been translated by AI.
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