On June 10, KakaoBank announced that the number of users for its conversational AI service has surpassed 5 million within just one year of its launch.
Since introducing the 'AI Search' service in May of last year, KakaoBank has enhanced its offerings with the 'KakaoBank AI,' integrating various functions such as financial calculations, account transfers, and financial information inquiries. The AI Search allows users to ask questions in everyday language and receive answers from the AI.
KakaoBank has differentiated itself by being the first in the domestic financial sector to introduce AI-based transfer services and group account features.
The pace of user growth has been impressive. The service reached 1 million users just three months after its launch, 2 million within six months, and surpassed 3 million in eight months. This translates to approximately 10 new users experiencing the service every minute.
The enhancement of service competitiveness has also supported user growth. In April, KakaoBank revamped its AI system, adding features for investment information searches and card benefit guidance, which improved response performance. Following the update, the number of customers using the AI service for searching investment information, including stocks and funds, increased more than tenfold on a daily average.
KakaoBank plans to expand the application of AI technology not only to customer service but also to all employee tasks. In the second half of the year, the bank aims to enhance personalized services, including tailored conversational features for individual customers.
A KakaoBank representative stated, "We are increasing accessibility so that young people and the elderly, who may lack financial knowledge, can use financial services more easily with AI. We will continue to provide differentiated financial experiences through innovations based on AI technology."
* This article has been translated by AI.
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