Naver and Krafton are embarking on a long-term collaboration to expand the esports content ecosystem for PUBG: Battlegrounds.
On June 12, Naver announced that it has signed a strategic memorandum of understanding (MOU) with Krafton to enhance the esports content ecosystem for PUBG.
The two companies plan to establish a cooperative framework that combines the streaming platform Chijijik with the PUBG esports intellectual property (IP), integrating platform capabilities, game IP, and community strengths.
Through this agreement, Naver aims to expand PUBG esports content based on Chijijik's streaming technology and community-focused viewing culture. The platform will broadcast PUBG esports tournaments and strengthen league partnerships, enhancing the live viewing experience while introducing differentiated content linked to streamers to broaden user engagement.
The companies will also pursue joint promotions and branding utilizing the PUBG esports IP. They plan to increase content exposure in collaboration with major esports leagues and conduct user participation events both online and offline to strengthen connections with fans.
Notably, this agreement will allow Chijijik streamers to create content tailored to their respective fan bases using the PUBG esports IP, thereby reinforcing the community-oriented viewing culture and revitalizing the streamer-centric content ecosystem.
Shin Seul-ki, Naver's leader of game content partnerships, stated, "This collaboration will enhance user-centered esports viewing experiences by combining the global IP competitiveness of PUBG esports with Chijijik's streaming and community capabilities. We will continue to work closely with Krafton to create a differentiated esports content ecosystem where streamers, users, and game IP are organically connected."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.