Woowa Brothers, the operator of Baemin, announced on June 19 that it will voluntarily participate in the "Online Platform Growth Assessment" organized by the Co-Prosperity Commission.
The Online Platform Growth Assessment is a system that objectively verifies the level of cooperation among delivery platforms and open market companies. It evaluates based on surveys of partner companies and users, as well as the overall performance of cooperative efforts.
By participating in this assessment, Baemin aims to validate its past cooperative activities and continuously improve its operational standards.
Since 2014, Baemin has operated the "Baemin Academy," a specialized training center for the food service industry. It also runs initiatives such as the "Elegant Boss Child Scholarship," which provides scholarships to the children of food service operators, and the "Elegant Boss Care Fund," which supports medical expenses for food service operators.
The company is also actively promoting tailored cooperative programs for delivery riders. The "Baemin Riders School," the only offline safety training institution for motorcycles in the country, has recorded over 23,000 graduates as of last year. Its logistics subsidiary, Woowa Youth, has collaborated with the Ministry of Employment and Labor to operate the "Delivery Rider Rest Area" for three consecutive years. In February of last year, it established the industry’s first governance focused on rider safety, the "Rider Safety Management Committee."
Yoon Suk-jun, head of the Brand Communication Strategy Division at Woowa Brothers, stated, "Baemin has consistently operated cooperative programs with stakeholders in the delivery ecosystem, including food service operators and riders." He added, "Through our participation in the growth assessment, we will systematically review our current status and fulfill our role as a partner for sustainable growth in the delivery ecosystem."
* This article has been translated by AI.
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