[Data from the National Data Agency]
In May, online shopping transactions increased significantly, driven by food and cosmetics, recording a double-digit growth rate.
According to the National Data Agency's report on online shopping trends for May 2026, the total transaction amount reached 25.13 trillion won, an increase of 2.33 trillion won (10.3%) compared to the same month last year.
By category, while travel and transportation services saw a decline of 3.4%, food and beverages (14.0%), cosmetics (36.6%), and food services (10.2%) all contributed to the overall growth in transaction amounts. Food services accounted for the largest share at 15.4%, followed by food and beverages at 14.2% and travel and transportation services at 11.0%.
In terms of product range, comprehensive malls recorded a transaction amount of 13.38 trillion won, marking a 7.8% increase from the same month last year, while specialized malls saw a higher growth rate of 13.3%, reaching 11.63 trillion won.
By operational type, online-only malls reported a transaction amount of 19.31 trillion won, up 10.1%, while hybrid online-offline malls increased by 11.1% to 5.71 trillion won.
In the same month, mobile shopping transactions amounted to 19.29 trillion won, an increase of 1.70 trillion won (9.7%) compared to the previous year. However, the share of mobile shopping in total online shopping transactions decreased by 0.5 percentage points to 77.1%.
In mobile shopping categories, while bags saw a decline of 3.8% compared to the previous year, food services (10.2%), food and beverages (11.9%), and cosmetics (15.9%) all experienced growth. Compared to the previous month, clothing decreased by 2.7%, but food services (10.7%) and electronics (19.6%) increased.
The share of mobile shopping transactions was highest for food services at 99.0%, followed by coupon services at 92.3% and children's products at 84.7%. Compared to the same month last year, cultural and leisure services increased by 8.0 percentage points, while cosmetics (-12.1 percentage points) and bags (-5.2 percentage points) saw declines.
According to the National Data Agency's report on online shopping trends for May 2026, the total transaction amount reached 25.13 trillion won, an increase of 2.33 trillion won (10.3%) compared to the same month last year.
By category, while travel and transportation services saw a decline of 3.4%, food and beverages (14.0%), cosmetics (36.6%), and food services (10.2%) all contributed to the overall growth in transaction amounts. Food services accounted for the largest share at 15.4%, followed by food and beverages at 14.2% and travel and transportation services at 11.0%.
In terms of product range, comprehensive malls recorded a transaction amount of 13.38 trillion won, marking a 7.8% increase from the same month last year, while specialized malls saw a higher growth rate of 13.3%, reaching 11.63 trillion won.
By operational type, online-only malls reported a transaction amount of 19.31 trillion won, up 10.1%, while hybrid online-offline malls increased by 11.1% to 5.71 trillion won.
In the same month, mobile shopping transactions amounted to 19.29 trillion won, an increase of 1.70 trillion won (9.7%) compared to the previous year. However, the share of mobile shopping in total online shopping transactions decreased by 0.5 percentage points to 77.1%.
In mobile shopping categories, while bags saw a decline of 3.8% compared to the previous year, food services (10.2%), food and beverages (11.9%), and cosmetics (15.9%) all experienced growth. Compared to the previous month, clothing decreased by 2.7%, but food services (10.7%) and electronics (19.6%) increased.
The share of mobile shopping transactions was highest for food services at 99.0%, followed by coupon services at 92.3% and children's products at 84.7%. Compared to the same month last year, cultural and leisure services increased by 8.0 percentage points, while cosmetics (-12.1 percentage points) and bags (-5.2 percentage points) saw declines.
* This article has been translated by AI.
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