Samsung Electronics is expected to achieve record quarterly results, driven by a global semiconductor boom and strong domestic sales in its finished products. Analysts predict that rising memory semiconductor prices, along with a surge in mobile and home appliance sales, will lead to results that surpass even the highest quarterly profits of major tech companies.
According to industry sources and securities firms, Samsung is set to announce its preliminary results for the second quarter on July 7. A recent survey of 13 securities firms that released reports in the past month estimates Samsung's Q2 revenue and operating profit consensus at 172.68 trillion won and 84.60 trillion won, respectively. These figures represent increases of 131.6% in revenue and 1,709.2% in operating profit compared to the same period last year.
Notably, Samsung is expected to achieve these record results despite one-time costs associated with large performance bonuses in its Device Solutions (DS) division. In May, labor and management in the DS division agreed to introduce special management performance bonuses linked to operating profit. Due to the nature of accounting for these bonuses as a liability, the larger the amount, the more it reduces the current operating profit. Taking these one-time costs into account, the actual operating profit for Q2 is projected to exceed 100 trillion won for the first time, significantly surpassing the record quarterly operating profits of global tech giants Nvidia (80 trillion won) and Apple (73 trillion won).
The main driver of this profit surge is undoubtedly the memory semiconductor sector. Demand for high-bandwidth memory (HBM) and enterprise solid-state drives (eSSD) has outstripped supply, causing average selling prices (ASP) for DRAM and NAND flash to soar by over 40-60% compared to the previous quarter. Industry insiders estimate that the DS division alone will generate around 80 trillion won in operating profit, playing a crucial role in the overall performance.
Additionally, the Device Experience (DX) division is expected to provide strong support for the results. Initially, concerns about declining profitability arose due to the seasonal slowdown in smartphone new product launches during Q2. However, large-scale cooperative marketing efforts have created a momentum shift.
The "Samsung Electronics Thank You Festival" held in June offered customers purchasing home appliances, mobile devices, and PCs a 20% refund in digital gift certificates, leading to explosive demand. Considering that the allocated budget of about 400 billion won was quickly exhausted, it is estimated that the event generated at least an additional 2 trillion won in sales through retail channels over the four-week period.
Looking ahead, the industry anticipates that the full-scale supply of sixth-generation high-bandwidth memory (HBM4) and the recovery of yield rates in advanced foundry processes will contribute to achieving record annual results.
An industry insider noted, "The combination of the overwhelming supplier advantage in the DS division and the solid marketing performance in the DX division has strengthened Samsung's growth trajectory."
* This article has been translated by AI.
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