The company announced on July 6 that it held its "Sales Strategy Meeting for the Second Half of 2026" on July 3.
Participants reviewed the management performance from the first half of the year and shared strategies for each sales channel for the upcoming months. They also discussed challenges faced in the field and potential support measures.
In his opening remarks, CEO Kim Byung-cheol addressed the volatility of the financial market and the uncertainties arising from new regulations. He commended the sales managers for achieving their Contract Service Margin (CSM) targets despite challenging conditions in the first half of the year, highlighting the collaboration between the field and headquarters. He also noted improvements in consumer protection evaluations and a reduction in complaints due to enhanced compliance and monitoring efforts.
KDB Life plans to implement a tailored "Quick Win Strategy" for each sales channel in the second half of the year, aiming to improve short-term performance while laying the groundwork for sustainable growth. This strategy is designed not only to drive immediate results but also to facilitate necessary adjustments and sustainable development amid anticipated policy changes.
A KDB Life representative stated, "This meeting will serve as an opportunity to closely align headquarters' strategies with field feedback, enabling us to develop detailed marketing strategies that enhance our execution capabilities in the second half of the year."
* This article has been translated by AI.
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