The Ministry of Culture, Sports and Tourism and the Korean Film Council announced on July 6 that they will distribute approximately 2.05 million movie discount vouchers worth 6,000 won each starting at 10 a.m. on July 8.
These vouchers can be used at multiplex theaters including CGV, Lotte Cinema, Megabox, and CineQ through their websites and apps. Online members will automatically receive two vouchers per person in their respective coupon sections. The vouchers can be applied during the payment process for movie tickets.
However, the vouchers will be distributed on a first-come, first-served basis. Once the allocated quantity is exhausted, the discount will no longer be available, and any unused coupons will automatically expire.
Independent and art-house cinemas, as well as smaller theaters and senior cinemas, will not distribute vouchers in phases. Instead, they have been offering on-site discounts since May 13 on a first-come, first-served basis. A list of participating theaters and the status of funding for each can be checked on the Korean Film Council's website.
This initiative aims to alleviate the cultural spending burden on citizens during the summer vacation and holiday season while increasing audience attendance in theaters that have seen a decline. Following the distribution of the first round of vouchers in May, nationwide box office revenue reached 15.9 billion won in the week after, marking an increase of approximately 48% compared to the period before the vouchers were issued.
Additionally, discounts are available on-site for seniors and individuals with disabilities, but only for themselves. A dedicated phone service is also available for those who may not be familiar with using websites or apps.
* This article has been translated by AI.
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