During the meeting, Shinhan Bank introduced its key message for the second half of the year: 'Wide & Deep.' The strategy aims to broaden its future growth base by increasing customer touchpoints ('Wide') and strengthening customer relationships through a deep understanding of their needs to provide differentiated solutions ('Deep').
To achieve this, the bank has set key initiatives for the second half, including expanding its core customer base, leveraging the Shinhan 'Super SOL' and non-financial platforms to enhance customer engagement, and improving work productivity through the use of artificial intelligence (AI) agents.
The integrated app 'Shinhan Super SOL,' launched on June 17, aims to connect core financial services from five group companies—banking, cards, securities, insurance, and savings banks—to enhance customer convenience. Shinhan Financial Group has set a goal to increase the monthly active users (MAU) of Super SOL to 13 million.
Additionally, the newly launched product 'SOL LINK' combines banking and stock investment accounts, allowing customers to trade stocks without separate fund transfers. This hybrid product is expected to attract new customers and strengthen primary banking relationships.
Shinhan Bank CEO Jeong Sang-hyeok emphasized the importance of providing better solutions before customers even realize their needs, urging continued efforts in consumer protection and internal controls.
The bank also announced an organizational restructuring, establishing the 'Super SOL Task Force' to enhance the competitiveness of Super SOL, along with a 'Marketing Division' and 'Customer Marketing Department' for tailored marketing strategies. An 'Information Security Department' was created to strengthen expertise in that area, and the existing 'Funding Department' was expanded into a 'Funding Division.'
* This article has been translated by AI.
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