SK is taking steps to establish global standards for objectively measuring the social value of companies in the age of artificial intelligence (AI). The initiative aims to enhance the social value measurement system, built on Chairman Chey Tae-won's 'Double Bottom Line' management philosophy, and expand it as a global standard.
On July 9, the Social Value Research Institute, established by SK, signed a memorandum of understanding (MOU) at the SKT Tower in Seoul with SK Telecom and Japan's SoftBank Corp. to strengthen cooperation in measuring social value in the AI and ICT sectors.
This agreement builds on the collaborative research outcomes from the first MOU signed in 2024, aiming to further enhance cooperation in measuring social value in the AI and ICT fields and jointly develop measurement methodologies suitable for the AI era.
The three organizations plan to develop methodologies that reflect the new economic, environmental, and social impacts arising from the spread of AI technology. They will work together on joint research, case studies, research reports, and international forums to create internationally applicable standards for measuring social value.
This agreement marks a significant turning point in expanding the experience gained from measuring social value over the past two years to align with the AI era and develop it into a global standard.
The Social Value Research Institute's efforts align with Chairman Chey Tae-won's DBL management philosophy. The institute has continuously researched and developed monetization measurement methodologies, applying them in corporate settings and promoting them domestically and internationally.
Building on these research achievements, the three organizations signed their first MOU in 2024 and launched a joint project to apply the DBL-based social value measurement system to SoftBank.
Additionally, the organizations have shared examples of social value measurement at domestic and international events, such as the 2025 Korea Social Value Festival and the Beijing Forum, highlighting the necessity and application of these measures. This demonstrates that measuring social value can transcend internal management metrics and serve as a new management language for communicating with global stakeholders, as well as a core management system for sustainable management.
Na Seok-gwon, head of the Social Value Research Institute, stated, "In the AI era, it will be increasingly important to objectively measure the value that corporate activities utilizing AI create for society, rather than the technology itself. We will work to establish social value measurement standards that can be utilized in the international community."
* This article has been translated by AI.
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