Yujin Group is set to invest 2 trillion won in its media business, aiming to establish it as a core growth driver alongside its construction materials and finance sectors. The company has set a specific target of achieving 500 billion won in media revenue by 2031.
On July 9, Yujin Entertainment, the media holding company of Yujin Group, held a press conference at its headquarters in Yeouido, Seoul, to unveil its 'Vision for Yujin Group's Media Business.'
To support the expansion and operation of Yujin Entertainment, the group plans to conduct a capital increase of 30 billion won this year. Additionally, it intends to invest over 2 trillion won in various initiatives, including securing additional media in the K-lifestyle sector, transitioning acquired media to AI, and establishing a media and content fund, with the goal of revitalizing the stagnant domestic media industry.
Under this blueprint, Yujin Group aims to achieve over 500 billion won in revenue within five years through its media entities, including YTN, Yujin Entertainment, and Studio Yujinia. This goal is part of the group's vision to explore new business areas that can expand into the global market, in addition to its existing portfolio of ready-mixed concrete, construction materials, and financial services.
The core of Yujin Group's media business vision is to redefine media not merely as a content production and distribution business but as a 'Business of Trust.' This concept positions 'verified and reliable information' as a key asset, allowing for expansion into various fields such as data, commerce, and events.
Similar to how the global media group Penske Media Corporation has expanded its business through Billboard and the South by Southwest (SXSW) festival, Yujin Group aspires to cultivate media that influences people's lives and industries beyond traditional broadcasting.
Kang Hee-seok, CEO of Yujin Entertainment, stated, "In the changing media landscape brought about by the era of AI agents, the traditional media business model reliant on advertising and subscription fees is bound to face limitations. The trust that a good media company has built over time has become a rare asset that is difficult to replace. Yujin Group will build a comprehensive media platform that connects content and data related to K-industry with capital and a global network."
He also emphasized that the acquisition of YTN is the starting point of this strategy, stating, "We will apply a sustainable growth formula through consistent investment, aiming to become a media company recognized for its strong influence in the global market over the next century."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.