The Korean Pork Promotion Committee announced on July 10 that it conducted marketing activities in Mongolia over two days, starting July 8, to promote the quality of Korean pork.
On July 8, the committee participated in the 10th anniversary event of Emart's third store in Mongolia, where it showcased cooking demonstrations featuring Jeju Korean pork and held tastings of various cuts. The event also included promotional programs such as set purchase benefits and bulk buying consultations.
The committee also took part in the 'K-Barbecue Picnic' event hosted by the Ministry of Agriculture, Food and Rural Affairs on the same day. This event, held ahead of Mongolia's largest holiday, the Naadam Festival, allowed local consumers to experience barbecue dishes made with Korean pork, beef, and chicken.
On July 9, a launch event for Korean pork lunch boxes and gimbap was held at GS25 in Mongolia. These products are the first fresh lunch boxes produced at a local Fresh Food factory following a supply agreement between the Jeju Livestock Cooperative and GS25 last year. The event was attended by Lee Gi-hong, chairman of the Korean Pork Promotion Committee, Song Mi-ryeong, Minister of Agriculture, Food and Rural Affairs, and Heo Seo-hong, CEO of GS Retail.
Chairman Lee stated, "We will expand cooperation with local distribution channels and broaden the overseas consumer base for Korean pork through product development and marketing."
Additionally, the Korean Pork Promotion Committee recently completed the 'Happy Charging Project for Families with Multiple Children,' supporting 100 families. They plan to provide additional Korean pork gift sets to selected families during the Chuseok holiday and year-end season.
* This article has been translated by AI.
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