Hyungji I&C announced plans to intensify brand exports to China and Japan in the second half of this year. The company aims to leverage its accumulated brand competitiveness and expertise in 'Asian fit' design to penetrate overseas markets.
CEO Choi Hye-won has been meeting with local representatives in China and Japan to discuss distribution strategies and establish partnerships for international business.
In China, Hyungji I&C signed a strategic memorandum of understanding (MOU) with the Korea-China Business Support Association on June 18 in Shanghai. Following this, the association invited representatives to South Korea for a product evaluation meeting and a department store tour. In the second half of the year, the company plans to open an official brand account on the Chinese short-form video platform Douyin and collaborate with influencers to expand online sales. They are also working on establishing a local pop-up store based on an agreement with the state-owned Shanghai Xuhongqiao Enterprise Service Co., aiming to connect online and offline channels to reach local consumers.
In the Japanese market, the women's clothing brand 'Carisnote' will take the lead. Starting in the second half of the year, local distributor Fashion Net will begin product buying, producing customized items that reflect the body types and preferences of Japanese consumers, with plans to showcase initial quantities in early November. Sales will primarily occur through the local home shopping channel Shop Channel.
Hyungji I&C believes that its product planning capabilities, quality competitiveness, and experience in designing for consumers with body types similar to Koreans will provide a competitive edge in international markets.
Notably, the shirt brand 'Yejak' has recorded cumulative sales of 8.49 million units since joining the Fashion Group Hyungji in 2013 through June of this year. The women's brand 'Carisnote' saw online sales increase by 182% in the first half of this year compared to the same period last year, with overall sales rising by more than 10% during the same timeframe.
A representative from Hyungji I&C stated, 'We plan to expand our overseas market penetration based on localization strategies tailored to the characteristics of Chinese and Japanese consumers and the product competitiveness of our Asian fit designs.'
* This article has been translated by AI.
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