Kona Mobility is expanding its services that connect taxi usage with local businesses through local currency.
On September 8, Kona Mobility announced it is operating a taxi-hailing promotion linked to local currency.
Customers who pay for taxi fares using local currency will receive mileage rewards, and those who shop at local partner stores will receive benefits for hailing taxis.
In Cheonan, the program is linked to 348 local businesses, including restaurants and pharmacies. Customers who pay for taxi fares with local currency will earn 8% of the fare as rewards, and those who use local currency at partner stores will receive coupons for taxi hailing.
In Busan, the company is also offering payment-related benefits in collaboration with Busan Bank. It provides free app meters to individual and corporate taxi drivers and has extended the maintenance support period.
Alongside the local currency initiative, Kona Mobility aims to enhance taxi hailing by utilizing app meter data. The company plans to identify times and areas where hailing is unsuccessful and focus benefits on drivers and passengers during those periods. The related promotions will be funded with approximately 150 million won from the company's own budget, without support from local government funds.
Jo Jae-hyun, Executive Director of Kona Mobility, stated, "Our ultimate goal is to improve both citizens' taxi usage and drivers' earnings without relying on budget support."
* This article has been translated by AI.
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