Beauty company Aekyung Industry is expanding its consumer engagement in the cultural and artistic fields by sponsoring an exhibition of contemporary art master Georg Baselitz.
Aekyung Industry announced on September 9 that it will serve as the official sponsor of the Georg Baselitz exhibition at Sehwa Museum.
This exhibition at Sehwa Museum is a retrospective showcasing approximately 60 years of work by Georg Baselitz, a leading figure in German Neo-Expressionism. It features 46 pieces, including early works from the 1960s and the 'Gold Painting' series, with many pieces being publicly displayed in South Korea for the first time. The exhibition will run until December 27.
Aekyung Industry has set up brand booths in the lobby of Sehwa Museum, showcasing its makeup brands AGE20'S and LUNA. Visitors will have the opportunity to experience the products before and after viewing the exhibition.
Through this sponsorship, Aekyung Industry aims to broaden its brand experience in the cultural and artistic sectors and enhance connections with international visitors.
An Aekyung Industry representative stated, "Beauty is also a cultural experience that adds new inspiration to consumers' daily lives and emotions, which is why it intersects with art. We wanted visitors to experience Aekyung Industry's diverse beauty brands alongside world-class art pieces."
Meanwhile, Aekyung Industry established a hair care division in April to target the hair loss and scalp care market. The company plans to strengthen its presence in overseas markets, including North America and Europe, while enhancing its competitiveness in the domestic market through product line expansion and the selection of new models.
* This article has been translated by AI.
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