Samsung Fire & Marine Insurance is taking steps to reduce incomplete sales in the insurance process by conducting consumer protection checks at sales sites.
On September 10, the company announced it will hold a "Complete Sales Event" aimed at raising awareness of consumer protection and establishing a culture of complete sales.
The event is designed to allow sales organizations to review essential consumer protection measures, such as the delivery of policy terms and key content explanations that must be adhered to during the insurance sales process.
To facilitate learning of consumer protection rules, Samsung Fire & Marine Insurance has developed programs that include comics and songs created using AI.
This initiative marks the final phase of the company's "Three-Stage Customer-Centric Management Practice Series," which began in 2025. The first stage involved the consumer policy team, while the second stage focused on personnel responsible for consumer protection across the organization. The final stage expands the target audience to sales organizations that interact directly with consumers.
A company representative stated, "It is important to identify and improve potential issues before they cause customer inconvenience, and we will strengthen consumer protection activities centered on customers throughout the entire process from product development to sales and compensation."
* This article has been translated by AI.
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