Kakao has launched a 'Local News' tab on KakaoTalk for users in North America, aiming to expand its global advertising and business operations. The new feature is designed to provide Korean users in the region with localized information while connecting local businesses with KakaoTalk users to enhance advertising opportunities.
On September 14, Kakao announced the introduction of the 'Local News' tab on KakaoTalk in North America. This service aggregates various lifestyle information that was previously scattered across online and offline platforms, improving access for Korean users in the region and offering local businesses promotional and communication opportunities.
The 'Local News' feature allows users to access information from KakaoTalk channels operated by Korean businesses in North America, as well as updates from the Ministry of Foreign Affairs and open chat rooms where local users can participate. North American KakaoTalk users can access this feature directly from the third tab without needing to install a separate app.
Users can find information about various Korean businesses located in North America, including promotions related to products, events, and discounts through the KakaoTalk channels operated by these businesses. Users can also inquire via chat messages depending on the channel.
Businesses can promote their store information and promotions using KakaoTalk channel messages and news features without needing a separate app. If selected as a recommended channel, they will be featured prominently in the main area of 'Local News,' increasing visibility to more users.
Kakao plans to leverage this service launch to expand its advertising and business ecosystem based on KakaoTalk in North America. The company officially launched KakaoTalk advertising in the region in April 2022, offering various advertising products, including message and display ads. Additionally, Kakao is set to officially launch KakaoTalk advertising in Japan on October 1.
A Kakao representative stated, 'The 'Local News' feature is designed to help Korean users in North America find essential information within KakaoTalk and connect more easily with local businesses. We will continue to explore services tailored to the lifestyles of overseas users to enhance the global usability of KakaoTalk.'
* This article has been translated by AI.
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