CJ Olive Young is expanding its in-store skin diagnosis service to mobile, enhancing the shopping experience across online and offline channels.
On September 15, Olive Young announced the launch of a mobile skin diagnosis service that allows customers to assess their skin condition and receive personalized skincare recommendations via their smartphones.
The mobile skin diagnosis is an extension of the in-store experiential beauty service 'Skin Scan.' Customers can check their skin status and receive tailored skincare routines and product suggestions without visiting a store.
The service involves completing an electronic questionnaire about skin condition, followed by taking a photo of the face or uploading an existing image. Artificial intelligence (AI) analyzes the skin, providing results on various factors such as skin type, pores, pigmentation, moisture levels, oiliness, and wrinkles. It also recommends products and care methods suited to the user's skin concerns. Customers can retake the assessment as needed to monitor changes in their skin due to seasonal or lifestyle factors.
Olive Young introduced the Skin Scan service in major stores starting with Starfield Goyang in 2024. By the end of last year, the service was integrated with the app, allowing users to access diagnosis results and personalized care information, and now it includes mobile skin measurement capabilities.
To celebrate the launch, customers who complete the mobile skin diagnosis by September 30 will receive discounts on skincare products. Those who sign up for re-diagnosis notifications will earn Olive Points, and customers presenting the mobile skin diagnosis screen at major stores will receive a basic skincare sample kit with purchases over 30,000 won, while supplies last.
An Olive Young representative stated, "We have enabled customers to utilize skin care services flexibly between mobile and in-store. We will continue to expand personalized shopping experiences that connect online and offline channels."
Meanwhile, Olive Young is strengthening its presence in the domestic health and beauty (H&B) market with over 1,300 stores nationwide and services like 'Today Dream' that integrate online and offline shopping.
* This article has been translated by AI.
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