The KSD Foundation has stepped in to support 220 vulnerable households in Seoul with their Chuseok shopping expenses, donating a total of 33 million won. Each household will receive 150,000 won worth of Onnuri gift certificates to assist with their purchases and encourage the use of traditional markets.
On September 15, the KSD Foundation delivered the 33 million won donation to the Seoul branch of the Korean Red Cross during a traditional market shopping event held at their Seoul office.
The funds will be used to cover shopping costs for socially disadvantaged groups, including elderly individuals living alone and grandparent-headed households in Seoul. Each household will receive 150,000 won in Onnuri gift certificates.
The shopping event will take place at 23 traditional markets in Seoul before Chuseok. Volunteers from the Korean Red Cross will accompany the selected households to assist them with their shopping and provide emotional support.
The KSD Foundation's traditional market shopping initiative began in 2011 and is now in its 16th year. The program has been held in Busan during the Lunar New Year and in Seoul for Chuseok, contributing approximately 790 million won to support over 6,250 households to date.
The KSD Foundation explained that this initiative is part of their corporate social responsibility efforts to support neighbors in need during the holiday season and to revitalize traditional markets.
Yoon Soo, the chairman of the KSD Foundation, expressed, "I hope our neighbors have a bountiful Chuseok," and added, "We will continue to practice sharing that strengthens our community."
* This article has been translated by AI.
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