A new cultural space offering a 'pause' in the bustling Gangnam area has opened, allowing visitors to appreciate works by emerging artists and explore their identities through artificial intelligence (AI). The 'U+ Everyday Space' officially reopened on September 16.
The revamped U+ Everyday Space is themed around 'Art Garage,' designed as a place where emerging artists can experiment with their work and connect with customers, similar to how Google grew from a small garage startup into a global giant.
Kim Da-rim, head of marketing communications at LG Uplus, stated, "While established works are often showcased in galleries or museums, we recognized that young artists lack such opportunities. We structured this space to discover new possibilities under the theme of 'Art Garage.'"
The first exhibition after the reopening, titled 'Circle of Growth,' features four artists: Eric Oh, Nam Min-oh, Sang Hee, and Kim Do-eun. The exhibition showcases media art pieces utilizing generative images, data, and gaming technology, including Oh's notable work 'OPERA.' The artists engaged with visitors on-site to enhance interaction.
Simultaneously, visitors can experience the art of emerging creators and gain insights about themselves through AI. The first floor features an installation made from 439 donated old mobile phones by LG Uplus employees, prominently paying homage to Nam June Paik's 'Dada is Better.'
On the second floor, visitors can find the 'AI Art Mate,' an AI-based viewing partner introduced by LG Uplus. Unlike traditional audio guides, this tool explains artworks based on the viewer's interests. By selecting their artistic preferences at a kiosk on the second floor, visitors receive a personalized AI Art Mate. Scanning a QR code allows them to access tailored explanations suited to their viewing level.
After exploring exhibitions on the third to sixth floors and selecting artworks that resonate with them, visitors receive analyses of their viewing patterns and artistic tastes. The experience also includes recommendations for coffee, books, and music based on their artistic preferences, offering a unique opportunity to discover aspects of themselves they may not have known.
LG Uplus plans to continue developing ways for customers to explore exhibitions and content that align with their tastes. They aim to integrate their unified application, U+one, with Uplus's voice AI, allowing users to receive necessary information seamlessly when standing in front of artworks using smart glasses.
Jang Jun-young, head of the marketing group at LG Uplus, remarked, "Uplus has always connected people, and we aim to connect people with art through AI technology in the Everyday Space. We will continue to evolve to bring art closer to everyday life."
The U+ Everyday Space first opened in 2020 and has recorded a total of 1.9 million visitors over the past six years, with 85 brands expanding their engagement with customers through this platform.
The revamped U+ Everyday Space is themed around 'Art Garage,' designed as a place where emerging artists can experiment with their work and connect with customers, similar to how Google grew from a small garage startup into a global giant.
Kim Da-rim, head of marketing communications at LG Uplus, stated, "While established works are often showcased in galleries or museums, we recognized that young artists lack such opportunities. We structured this space to discover new possibilities under the theme of 'Art Garage.'"
The first exhibition after the reopening, titled 'Circle of Growth,' features four artists: Eric Oh, Nam Min-oh, Sang Hee, and Kim Do-eun. The exhibition showcases media art pieces utilizing generative images, data, and gaming technology, including Oh's notable work 'OPERA.' The artists engaged with visitors on-site to enhance interaction.
Simultaneously, visitors can experience the art of emerging creators and gain insights about themselves through AI. The first floor features an installation made from 439 donated old mobile phones by LG Uplus employees, prominently paying homage to Nam June Paik's 'Dada is Better.'
On the second floor, visitors can find the 'AI Art Mate,' an AI-based viewing partner introduced by LG Uplus. Unlike traditional audio guides, this tool explains artworks based on the viewer's interests. By selecting their artistic preferences at a kiosk on the second floor, visitors receive a personalized AI Art Mate. Scanning a QR code allows them to access tailored explanations suited to their viewing level.
After exploring exhibitions on the third to sixth floors and selecting artworks that resonate with them, visitors receive analyses of their viewing patterns and artistic tastes. The experience also includes recommendations for coffee, books, and music based on their artistic preferences, offering a unique opportunity to discover aspects of themselves they may not have known.
LG Uplus plans to continue developing ways for customers to explore exhibitions and content that align with their tastes. They aim to integrate their unified application, U+one, with Uplus's voice AI, allowing users to receive necessary information seamlessly when standing in front of artworks using smart glasses.
Jang Jun-young, head of the marketing group at LG Uplus, remarked, "Uplus has always connected people, and we aim to connect people with art through AI technology in the Everyday Space. We will continue to evolve to bring art closer to everyday life."
The U+ Everyday Space first opened in 2020 and has recorded a total of 1.9 million visitors over the past six years, with 85 brands expanding their engagement with customers through this platform.
* This article has been translated by AI.
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