LG Electronics is expanding its accessibility improvement project, initially focused on customers with disabilities, to include seniors and the general public, accelerating the establishment of a universal design ecosystem.
According to industry sources, LG Electronics is officially launching Season 2 of its customer participation accessibility enhancement project, 'Bold Move.' This program is designed to directly listen to the voices of those who experience difficulties using home appliances and to incorporate their feedback into the development of actual products and accessories.
While Season 1 concentrated on addressing the real challenges faced by individuals with disabilities, Season 2 broadens its focus to include senior customers who may struggle with physical limitations due to aging or difficulties operating appliances in their daily lives.
The initiative aims to promote inclusive design, ensuring that anyone, regardless of age or disability, can conveniently use home appliances.
In particular, LG Electronics is actively involving customers from the Bold Move community in the validation process of the 'LG Comfort Kit,' an accessory designed to enhance usability and accessibility by attaching to existing appliances.
New practical ideas, such as the 'Easy Cap,' which helps seniors with weakened strength or limited hand mobility safely lift heavy kimchi containers from refrigerators with less effort, are currently being tested through this program.
Additionally, LG Electronics has been continuously introducing various comfort kit products, including the 'Easy Ball' to assist with dial operations, the 'Easy Handle' that allows users to open washing machine and dryer detergent compartments with their forearms, and the 'Silicone Pad' that provides braille and tactile markings.
Feedback collected from senior and disabled customers during Season 2 will be widely applied to the development of new products and improvements in software user experience (UX) in the future.
LG Electronics stated, "Small questions arising from the inconveniences faced by individuals with disabilities are transforming the daily lives of a broader range of users across generations and boundaries. We will continue to expand universal design and AI home solutions that encompass all customers, including those with disabilities and seniors, in line with the aging society."
* This article has been translated by AI.
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